Hello, I am Marieke (‘marEEkuh’)
Curious and empathetic UX executive with 25+ years of experience turning complex technology into experiences that are intuitive, useful, and engaging. I’ve built and led global teams across enterprise software, AI, data and analytics, and digital transformation, partnering closely with customers, product, engineering, strategy, and (executives) stakeholders. I’m passionate about emerging technologies, including AI, and building experiences that are not just innovative and meaningful, but responsible and sustainable.
I believe…
In co-creation with AI
With its ability to rapidly process information, synthesize complexity and uncover patterns, AI is a great partner for creative minds to organize, explore, and communicate possibilities faster. And that’s where the real design work begins: turning a deep understanding of people into compelling, sustainable, and responsible solutions.That product development is a team sport
Getting to success is a journey of a multidisciplinary, talented team including designers, with passion, talent, practice, strategy, collaboration and trust (and at times: patience)That it takes building mindshare to inspire mind shift.
Design makes problem solving tangible, accessible and inclusive. It enables people to connect, explore different perspective, ideas, situations, opportunities, together.That diversity is vital. Privilege is an opportunity, and responsibility
As a human being, manager and employee, I choose to use my privilege(s) and skills to ensure different perspectives & experiences are heard and included. I expect the same from those I work with and for.In designing with the future (and end) in mind
Designing meaningful, scalable and sustainable solutions requires deep understanding of (and attention for) people & context, and impact (desired or unintended). Especially in the area of AI and Machine learning, building responsible and ethical experiences starts with thoughtful design.In beauty & delight
Great design goes beyond enabling people with the information and tools they need to get their work done with ease & efficiently - it makes people feel smart, in control and proud of what they do. At times, the beauty of an experience is visual, in other cases delight comes from the elegance of the experience itself.